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HEATHER MIKES NAMED VICE PRESIDENT OF WRAGG & CASAS PUBLIC RELATIONS
Veteran Public Relations Executive To Spearhead Expanded Operations In Southwest and Central Florida
NAPLES, FL — August 16, 2007 - Heather Mobley Mikes has been named vice president of regional operations for Wragg & Casas Public Relations.
Mikes has for the past five years developed comprehensive marketing and communications strategies for a variety of clients throughout Southwest Florida, more than doubling the firmʼs business in the region. She now will take on the added responsibility to expand business operations in Central and North Florida.
She will concentrate on building the current regional offices in Naples/Ft. Myers and in Orlando. She also will develop statewide business for the firm.
Mikes will draw upon the resources of one of the largest, independent full-service public relations and public affairs firms in the state of Florida. With headquarters in Miami, the firm is widely recognized for its creation and execution of strategic public relations and communications programs that support clientsʼ objectives and communicate their messages effectively.
Mikes is a seven-year veteran of Wragg & Casas, beginning her tenure as an account coordinator in the Miami office. She joined the Public Affairs Division in 2000, where she was responsible for developing communications plans that focused on government and community relations. Her efforts resulted in several successful candidate- and issue-oriented political campaigns.
Since then, Ms. Mikes has developed her expertise handling numerous accounts, including corporate, small business, associations, financial and legal services, real estate development, transportation and the environment.
She specializes in strategic planning, counseling, and producing creative concepts for clients seeking to develop and enhance their corporate image and branding. She also plans special promotions and advertising on behalf of her clients. Her team has been internationally recognized for their marketing and advertising campaigns.
Mikesʼ background includes work at Public Affairs Consultants Inc., a Tallahassee-based lobbying firm where she served clients with interests in federal, state and local government.
A native of Florida, Mikes participates in community activities focused on education and mentoring future leaders. She graduated Cum Laude from the Florida State University with a bachelor of science degree in Communication with an emphasis on business.
Mikes is a graduate of Leadership Bonita and a member of the board of directors of the Agriculture Institute and is active in the Association of Florida Community Developers, as well as the Economic Development Council of Collier County.
Mikes currently serves the Kappa Alpha Theta Fraternity for women, as membership district director, supervising recruitment efforts at 14 chapters throughout the Southeastern United States.
About Wragg & Casas Public Relations, Inc.
Established in 1991, Wragg & Casas is Floridaʼs leading independent public relations firm led by principals Otis Wragg, Ray Casas and Joanna Wragg. With offices in Miami, Orlando and Naples/Ft. Myers, we offer complete communication services to businesses including branding, graphic design and advertising services, publicity and media relations, Web site design, Internet marketing services, issues management and crisis communications. We also have in-house capabilities in English and Spanish.
The firm is a member of Pinnacle Worldwide, an international network of more than 50 expert public relations firms in key markets throughout the United States, Europe, South America and Asia. For more information visit www.wraggcasas.com.