Missed the MarkDove: The ad was bad and the apology weak

Dove says it – “missed the mark in representing women of color thoughtfully” in its bone-headed ad showing a black-to white transformation, presumably by using Dove liquid soap.

A weak response, particularly for such an in-your-face ad. ...

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FactsFacts AND Figures-Making the case for data-driven pitches

There’s a myth that journalists hate math. Not true! And in fact, a good beat reporter has to be able to compute percentages, chart growth, compare averages and, in general, hunt for trends ...

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Fighting back against fake news

Facebook recently implemented a new policy to address the issue of fake news, which has been an election year issue and a source of great concern for everyone from law enforcement ...

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Employee of the Month: Mel Lichtenheld

FullSizeRenderFavorite thing about Miami

The city is an international hub that lends to interesting people, food and social topics. Daily headlines never cease to amaze ...

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How to Approach Hispanic Media Outlets

As communications professionals, it’s our responsibility to have a comprehensive understanding of our clients’ target audience in order to secure the right media exposure for them. With Hispanics being ...

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MillenialsPoint Of View: Fostering talent for growth in public relations

Millennial. An overused buzzword, positive or negative depending on how you use it, coined to describe individuals born in 1982 through the early 2000s.

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Employee of the Month: Mery Lewis, Miami office


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If you could have lunch with anyone living who would it be?

If I could have lunch with Sir Richard Branson, it ...

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5 Tips for When Publicity Hands You Lemons 

There’s a myth still circulating that there’s no such thing as bad publicity.

Many hang on to the assumption that ...

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