Missed the MarkDove: The ad was bad and the apology weak

Dove says it – “missed the mark in representing women of color thoughtfully” in its bone-headed ad showing a black-to white transformation, presumably by using Dove liquid soap.

A weak response, particularly for such an in-your-face ad. ...

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FactsFacts AND Figures-Making the case for data-driven pitches

There’s a myth that journalists hate math. Not true! And in fact, a good beat reporter has to be able to compute percentages, chart growth, compare averages and, in general, hunt for trends ...

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5 Tips for When Publicity Hands You Lemons 

There’s a myth still circulating that there’s no such thing as bad publicity.

Many hang on to the assumption that ...

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25 YEARS AND GOING STRONG by Ray Casas

It was 25 years ago today that I left my old job, drove to Biscayne Bay, looked at the water and took a deep breath. A few minutes ...

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