Black Dragon Capital CEO elected to board of online retail technology firm

Louis Hernandez Jr. brings operational expertise to Digital Goodie

MIAMI – July, 2018 – Black Dragon Capital, a growth-oriented private equity fund that invests in leading technology companies, AI_uemnk_400x400announced that founder Louis Hernandez Jr. has joined the board of directors at Digital Goodie, a global software company specialized in e-commerce solutions for retailers.

“Louis Hernandez Jr. is a seasoned entrepreneur with the experience, persistence and know-how to take a startup like Digital Goodie to the next level,” said Irwin Kramer, a pioneer in supply chain enterprise and ecommerce systems and member of Black Dragon Capital’s advisory board.

Black Dragon Capital, with headquarters in Miami, Fla., invests in leading technology companies to accelerate their growth and increase value. Its portfolio companies, which includes Digital Goodie, encompass digital transaction technologies in e-commerce, healthcare, financial services, sports and media.

“Black Dragon Capital was created for and by entrepreneurs to help them grow and prosper, and Digital Goodie is a prime example that our philosophy works. I am tremendously excited to be joining Digital Goodie’s board at a time when the company’s growth is exploding. Goodie is successful because it saw the need to help retail companies navigate the disruption to their industry caused by global digital commerce,” Hernandez said.

Hernandez, who also is managing director and chief executive officer at Black Dragon Capital, is a seasoned entrepreneur with experience in successfully operating, advising and investing in companies at all phases of development.

Digital Goodie, based in Helsinki with offices in Sterling, Va., and Montreal, is a leading innovator in providing a connected commerce SaaS platform for retailers to run their operations online. In addition, the company helps customers with their data, online marketing and picking optimization. Its platform was listed among the leading applications of the digital commerce ecosystem in the Gartner Digital Commerce Vendor Guide 2017.

Black Dragon Capital is a private equity fund focused on growth investments, particularly in digital commerce, financial services and media technology. Black Dragon’s team of industry professionals have significant operational experience, strong financial backgrounds, proven track records of success and investment experience, ranging from startups to billion-dollar organizations in both public and private vehicles. The company leverages its network expertise and deep domain knowledge to assist in accelerating growth and profits in selected markets – all while working closely with entrepreneurs. Learn more at