ChallengeStar app to be showcased at SXSW interactive

Social media competition app to revolutionize fundraising

AUSTIN, TX –March 9, 2016 – ChallengeStar, a Miami-based tech start-up is launching a new mobile app of the same name that is revolutionizing fundraising and social media competition. With the app, people can create contests that help them raise money and awareness for their causes.

“Our mission is to make the world a more charitable place,” said Jed Royer, CEO of ChallengeStar. “We have developed a way for people to support their favorite causes simply by pledging real money to their favorite posts instead of just ‘liking’.”

The ChallengeStar app will make its Texas debut at the SXSW Interactive Festival in Austin on March 11–15. This festival has been showcasing and educating the most brilliant minds in emerging technology for 23 years.

Jed Royer and the ChallengeStar team will be available to sign up challenges and answer any questions about the app at booth #1452 in the Start Up Central Section of the Austin Convention Center on Sunday, March 13.

The app is free to download from either the App Store or Google Play Store, and registered users can play for a cause by setting up a “Charity Challenge” or play for themselves by setting up a “Winner Takes All Challenge.” In either instance, users create their own challenges, message their followers to participate and raise money online using ChallengeStar’s secure payment gateway via PayPal.

“The app is completely scalable, making it a great tool for any size organization,” said Royer. The “Charity Challenge” can be activated by a verified non-profit organization to raise money for a global cause such as cancer research or it could be as micro as a local soccer team or school music program looking to raise money for equipment or travel.

“Unlike other crowd-funding and fundraising sites, ChallengeStar enables non-profit organizations to create challenges and raise money safely and securely, and reach far beyond their base of supporters with no upfront cost and no risk,” said Royer. “ChallengeStar is easing the pain of traditional fundraising and leveling the playing field for non-profits. We are providing other organizations such as clubs, youth sports and college Greek life organizations a simple solution through our Charity Challenges.”

ChallengeStar also provides users with an entertaining social media game with the “Winner Takes All” challenge. The organizer has the option to offer a cash award or they may set a “Buy In” — a required fee for all users who submit a post. The resulting prize amount is awarded to the post with the most votes, and the organizer of the challenge gets a percentage. In the alternative, the organizer could set the “Buy In” at zero and the winner simply gets bragging rights or the pot if it was completely funded by the organizer.

About ChallengeStar LLC

Founded in 2012, Challenge Star LLC is a Miami-based tech start up company that is making the world more charitable by transforming fundraising into a competitive game played via social media. ChallengeStar strives to create innovative products that capitalize on how people share socially, translating those behaviors into tangible social good. ChallengeStar is led by Co-founder and CEO, Jed Royer, a seasoned marketing and creative director who is passionate about philanthropy. Royer serves in his local community as the volunteer president of the Miami Shenandoah Neighborhood Association.


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