YouTube – not just for funny cat videos

B2B professionals shouldn’t automatically discount YouTube as a communications strategy just because the platform is loaded with funny cat videos ­– about 5.6 million cat videos to be more precise.

YouTube has more than a billion active users each month. Moreover, it reaches more 18 to 49-year-olds than any cable network in the U.S., so making it a part of your PR and marketing strategy makes sense. If you’re like a lot of B2B professionals, however, you might be asking, “If I get my company a YouTube channel, what do we do with it?”

Here are a few ideas for 30-second videos that will make your company a YouTube star, without a cat being involved.

    • Corporate Videos

YouTube is one of the best ways to introduce your company, its leadership, products and services to the world.

    • Culture Videos

Culture videos can help to communicate what makes your organization unique. Think about featuring team members participating in a community outreach activity or a company event. The point is to give prospective clients a glimpse into what it would be like working with you.

    • Client Testimonials

Testimonials from happy clients are a sure way to get the word out about the great service or products your company provides.

    • Employee Testimonials

If you’re expanding, employee testimonials are a great way to help recruit talent. Employees can speak about why they love working for the company, from the benefits and culture to the kind of work they do.

    • Services and Products

Sometimes clients forget that you provide a broad array of services or products. Remind them of all you have to offer with a video or photo montage.

    • Success Stories / Case Studies

No matter what business you’re in, you can show off your best work in a video. Construction firms can use time-lapse video. Nonprofits can show off successful fundraising events or client programming. If your team or product is award-winning, let a video tell the story.

    • Q&A

Your in-house experts can answer common questions that potential clients might have and drive traffic to your website or straight to making an old-fashion phone call to you.

    • Vlog

If you’re investing time in creating a blog, you can easily turn that blog into a vlog – video blog commenting on industry news, events and trends.

    • Video News Releases

Bring a fresh perspective to your company news by turning news releases into short videos and telling the world about your company’s latest news. Short clips can be noticed by TV producers and reporters and put you on their radar for an on-camera interview.

    • Seasonal Messages

Create simple slide shows of team members at events, the company Fourth of July BBQ, holiday parties, and other gatherings to keep in touch with your audience throughout the year. Highlight seasonal activities, sales or promotions at your company.


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