JOIN OUR TEAM
Wragg & Casas Strategic Communications has an opening for an account coordinator/executive. We are a full-service firm handling media relations, social media, community outreach and content creation for private and governmental clients. Our main office is located on Coral Way in Miami, with an additional office in Orlando. Please see below for capsule job descriptions.
PUBLIC RELATIONS
Account Coordinator/Executive
Wragg & Casas provides a full spectrum of communications services for multi-national companies, large real estate developers, health systems, construction firms, banks, educators, law firms, insurance companies, and nonprofit organizations.
We are a team of entrepreneurs who put our skills as writers and strategic thinkers together for the success of our clients. It’s our mission to promote and protect their brands and reputations. You will work along-side senior leadership to develop and execute creative media relations campaigns, community outreach campaigns and special events. Our diverse portfolio of services and client sectors will provide you with a broad exposure to all things PR and marketing.
We’re looking for someone who’s a content creator at heart as well as a great researcher and writer. A positive person, who stays on top of what is happening and follows trends. You’re also a news and social media junkie who works with a journalist’s mindset to increase visibility for clients on all platforms. If you’re curious and eager to learn new things, get in touch with us. We value honesty, creativity, determination and strive to enjoy a work-life balance to keep everyone energized.
No two days at Wragg & Casas are ever the same, but here’s an idea of what your work here might look like:
- Contribute to brainstorming sessions for client and agency initiatives
- Research topics and quickly grasp concepts
- Write press releases, by-lined articles and blogs
- Research media outlets and create targeted media lists
- Track editorial calendars for pitching opportunities
- Pitch story ideas or and news events to print, TV and radio journalists/producers
- Assist clients with interviews
- Research and develop community outreach plans including speaking engagements, awards and partnerships
- Research, develop and place traditional and digital advertising
- Track and analyze media coverage for the impact on clients
- Be comfortable and professional as the point person on accounts
- Assist with social media content
- Write project summaries and case studies
- Assist with writing proposals
Qualifications
- Bachelor’s degree in English, journalism, public relations, marketing, business, or another related field
- For Account Coordinators: Two internships or one year of experience in public relati
ons
- For Jr. and Sr. Account Executives: Two internships and/or 2 to 5 years of agency experience
- Excellent writing and editing skills, lover of AP Style
- Confident, well-spoken individual who is comfortable interacting with reporters/editors, cold call pitching and building relationships with media
- Self-starter and a team player
- Must be an avid consumer of all things media – news, social, blogs, video
- Experience working with BEB social media campaigns
- Working knowledge of a variety of software and platforms: Meltwater, PPT, Microsoft Word, Excel, HootSuite and other related social Media tools
- Bilingual a plus
Email your (1) Cover Letter, (2) Resume and (3) Writing Samples to:
Senior Account Executive
Wragg & Casas is laser focused on strategic B2B communications and our corporate clients depend on us 24/7 for complicated, sensitive communications issues. We are the go-to firm for strategic counseling, media relations, reputation and crisis management, brand visibility and public affairs.
Are you brimming with creative angles for B2B communications? Are you a self-starter? Can you write compelling content? Are you a news junkie? Do you keep up with current events locally, regionally, statewide and nationally?
We are seeking a bright, confident, and dynamic account executive who will focus on strategic communications for a variety of professional services including legal, construction, real estate, non-profits and health care.
The successful candidate will have:
- Bachelor’s degree in communications, PR, journalism or a related field
- 3-5 years of full-time experience in PR (B2B agency experience preferred)
- Excellent communication, organizational and writing skills
- Natural curiosity and great research skills
- Proficiency in social media and media relations
- Experience drafting communications materials, including social media, website content, blogs, media pitches, press releases, fact sheets, etc.
- An ability to build relationships with clients
- Experience with media and special events planning and coordination
- Ability to track editorial calendars, and align client needs with timely news hooks for local, national and global media opportunities
- Develop story angles, pitch and place content and coordinate interviews
- Ability to prioritize and multi-task in a fast-paced, deadline-driven environment
If you’re ready to join the team, please send your resume and 3 writing samples to [email protected]
PUBLIC RELATIONS
Account Executive
Job description and general duties:
Promote clients on an ongoing basis through news media relations, social media strategies, community relations activities, research and related duties. Client industries include banking, law firms, health insurance, construction, not-for-profit clients, education, and local governments. Strategic thinking and English language writing skills a must. Proficiency in Spanish preferred but not required. Job functions include:
- Leading client engagements and communications,
- Creating content, including news releases and newsletters, correspondence, social media content and presentations
- Contacting and pitching story ideas to media on behalf of clients
- Maintaining contact with client on a regular basis
- Writing monthly client activity reports
- Researching and updating media lists
- Dealing with outside vendors on behalf of clients
- The position is primarily in-office, but hybrid options are available. Competitive salary commensurate with experience.
Competitive salary commensurate with experience.
Email your resume to:
PUBLIC RELATIONS
Account Coordinator
Job description and general duties:
- Contribute to brainstorming sessions for client and agency initiatives
- Research topics and quickly grasp concepts
- Research media outlets and create targeted media lists
- Write press releases and by-lined articles
- Develop pitches for news media
- Help account executives with pitching story ideas and news events to print, TV and radio journalists/producers
- Assist with interviews, photo shoots and events
- Regular interaction with clients
- Track and analyze traditional and social coverage
- Research and develop community outreach plans including speaking engagements, awards and partnerships
- Track editorial calendars for pitching opportunities
The position is primarily in-office, but hybrid options are available. Competitive salary commensurate with experience.
Email your resume to:
PUBLIC RELATIONS
Social Media specialist
The position is primarily in-office, but hybrid options are available. Competitive salary commensurate with experience.
Wragg & Casas is looking for an experienced, energetic and creative Social Media Specialist to join our team. As a Social Media Specialist, you will be responsible for developing and implementing Social Media strategies for a variety of B2B clients to increase their online presence and increase audience engagement. You’ll working closely with the Account Executives and Senior Management to produce impactful content for the agency’s clients as well as Wragg & Casas.
Responsibilities
- Develop, implement and manage corporate social media strategies
- Develop content calendars and recommend campaign strategies
- Create content that encourage and increase engagement
- Shoot and edit photos and video
- Manage social media content
- Define most important social media KPIs
- Measure and report on the success of social media campaigns
- Manage multiple tasks and work in a fast-paced environment on short deadlines
- Monitor SEO and user engagement and suggest content optimization
- Stay up to date with the latest social media best practices and technologies
- Work with copywriters and designers to ensure content is informative and appealing
Required Qualifications
- 2-4 years of experience in Social Media
- BS in Communications, Marketing, Business, New Media or Public Relations
- Demonstrable creative social media experience
- Deep understanding of digital marketing practices and platforms
- Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, YouTube and Snapchat
- Strong command of social media best practices, trends and platform changes
- Expert with content scheduling and metric-tracking programs (HootSuite, TweetDeck)
- Familiarity with web design, web development, CRO, SEO and publishing
- Understanding of SEO and web traffic metrics and social media KPIs
- Working knowledge of popular photo and video applications including Photoshop / ImageReady / Final Cut / iMovie / Premiere Pro, and the Microsoft Office Suite
- Experience with conducting audience persona research
- Excellent presentation and communication skills
- Team player with a positive attitude
- Organized multitasker with good time-management skills
- Critical thinker and problem-solving skills
- Have strong attention to detail and excellent interpersonal skills
- Fluency in English / Spanish is a plus
Email your resume to:
A full-service agency, we design and execute strategic communications programs
that support your business objectives and communicate your messages effectively.
Our offices in Miami and Orlando provide thorough coverage of Florida and a strategic gateway to Latin America.